In order for BAKITA to build and enhance enabling environment for achieving its goals of promoting and developing Kiswahili, the following will be core values to guide the institution:

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1. To promote community participation: to motivate the use of Standard Kiswahili in official communication by the society;
2. Team-work: always to work as a team in order to achieve success and benefit to the society;
3. Hard working: to increase efforts in serving and to focus more on quality of services offered
4. Integrity: to be honest and exemplary in performing our duties
5. Responsibility: to work hard and be focused on enhancing and promoting Kiswahili nationally and internationally
6. Wise use of resources: to use the Council resources wisely and carefully for the benefit and the development of Kiswahili
7. Openness: to be open in duty implementation and ready to receive opinions from the community members
8. To accept changes: to be ready all the time to change in accordance to time